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How to promote your small business

Promoting your business is so essential that it’s considered a pillar of your marketing mix—along with place, price, and product—but figuring out what will work for your business often takes creativity, patience, and trial-and-error. With so many options and such a broad definition, your promotional campaign can aim to do any number of things, from raising awareness, persuading people to take action, or influencing how people feel about your product, service, or organization. It’s also easy to get drawn into new tactics. The art of promotion changes so quickly, it’s easy to feel that … [Read more...]

Small Business Marketing

Promotion: Promotion strategies focus on advertising and direct customer interaction. Good salesmanship is essential for small businesses because of their limited advertising budgets. Online marketing is a cheap, quick, and easy way to ensure that your business and product receive high visibility. … [Read more...]

Life-Changing Social Media Marketing Tips Everyone Should Know

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There are very few rules that are set in stone for social media marketing, so make sure that your focus is on the quality of your content to attract customers who will buy. Try not to flood the Internet with mindless videos or silly prose as you try to build your brand. The best way to go about using powerful media is by understanding your targeted audience and following some of the advice that will be discussed in the article below. When considering a social media marketing campaign, always strategically place ads in a highly viewed location on the page. If your ad's location is bad, this … [Read more...]